{"title":"Hair Protection","description":"","products":[{"product_id":"biosfera-moisturizing-deep-hydrating-hair-mask-with-essential-oil-250ml","title":"BIOSFERA Moisturizing Deep Hydrating Hair Mask With Essential Oil 250ml","description":"\u003cp\u003eMoisturizing mask with essential oil of grapefruit with date oil and monoi tiare tahiti. \u003cbr\u003eFor long-lasting hydration and perfect combing, in complete lightness. The Mask intensively rehydrates dry hair and enhances the effect of Moisturizing Shampoo. Its great regenerating properties protect the hair from saltiness, wind and sun, reinforce the hydrolipidic film giving deep hydration without weighing it down. Dry and brittle hair regain softness, brilliance and lightness.  Creamy texture with a delicate fragrance.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636294185302,"sku":"F43","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F43DEEPHAIRMASK_JAR_B250ml.jpg?v=1771612595"},{"product_id":"citylife-multi-purpose-with-keratin-hair-lotion-10-in-1-150ml","title":"CITYLIFE Multi Purpose Hair Lotion With Keratin 10-in-1 150ml","description":"\u003cp\u003e1 - Gives shine. 2 - Protects from heat. 3 - Eliminate frizz. 4 - Facilitates the fold. 5 - High detangling power. 6 - Prevents split ends. 7 - Hair with more volume. 8 - Extends the duration of the hair style. 9 - Softness and silkiness. 10 - Treatment for dry and damaged hair.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636294283606,"sku":"F42","price":19.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F42S.O.S.Flacone.jpg?v=1771612512"},{"product_id":"citylife-solar-hair-oil-with-keratin-and-uv-filter-150ml","title":"CITYLIFE Solar Hair Oil With Keratin And UV Filter 150ml","description":"\u003cp\u003eIt protects from UV rays during sun exposure. It creates a protective film on hair, preserving it from sea salt and chlorine, avoiding the damaging effects of dehydration.\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636295496022,"sku":"F33","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F33KERATINSunOil2024150ml.jpg?v=1771609861"},{"product_id":"citylife-protecting-hair-cream-with-moringa-seeds-proteins-for-colored-hair-400m","title":"CITYLIFE Protecting Hair Cream With Moringa Seeds Proteins For Colored Hair 400m","description":"\u003cp\u003eThe combined action of Moringa seeds proteins and sunflower seeds protect hair from UV rays and environmental agents, which cause loss of color. The protecting cream is the indispensable treatment that guarantees long lasting color and extremely softness and silkiness to hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636295725398,"sku":"F30","price":19.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F30PROTECTINGCream400ml.jpg?v=1771609515"},{"product_id":"citylife-protein-glaze-chlorine-and-salt-hair-protection-250ml","title":"CITYLIFE Protein Glaze Chlorine And Salt Hair Protection 250ml","description":"\u003cp\u003eThe suitable product to restore dry, weak, dull and damaged hair. Eliminates electricity from hair thanks to its neutral ph formulation. Polymers and sea collagen contained give hair brilliance, softness and help combing. Indispensable to protect hair exposed to sea salt and chlorine. Leave-in product.\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636295954774,"sku":"F27","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F27KERATINOilnonOil.jpg?v=1771608936"},{"product_id":"culto-micellar-water-nourishing-hydrating-protecting-hair-shampoo-300ml","title":"CULTO Micellar Water Nourishing, Hydrating \u0026 Protecting Hair Shampoo 300ml","description":"\u003cp\u003eThanks to its formulation with rice extract, Cult.o Hydro – Nourishing and Protection shampoo nourishes hair fibre making the hair soft and shiny while protecting the color. \u003cbr\u003e• Color protection \u003cbr\u003e• Feeling of softness \u003cbr\u003e• It does not weigh down the hair \u003cbr\u003e• Soft and silky hair \u003cbr\u003e• Enveloping and delicate bouquet with fruity and spicy notes\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636296282454,"sku":"F23","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F23ShampooN1300mlB.jpg?v=1771608165"},{"product_id":"citylife-curl-revive-hair-cream-with-moringa-and-milk-proteins-400ml","title":"CITYLIFE Curl Revive Hair Cream With Moringa And Milk Proteins. Leave in Product 400ml","description":"\u003cp\u003eHair Cream with moringa and milk proteins, for curly hair. \u003cbr\u003eLeave on treatment. It is a cosmetic fluid product enriched by moringa and milk cationic proteins. It gives curly hair softness and shine. The final result is a well defined and elastic curl. It protects from the damaging of the environmental agents.\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636297101654,"sku":"F10","price":19.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F10CURLINGCream400ml.jpg?v=1771526911"},{"product_id":"three-protecting-hair-balm-with-passiflora-oil-300ml","title":"THREE Protecting Hair Balm With Passiflora Oil 300ml","description":"\u003cp\u003eProtecting Hair Balm with Passiflora Oil. \u003cbr\u003eFor coloured hair. Completes the action of the shampoo, giving brightness to coloured hair thanks to the antioxidant properties of passion flower.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636297593174,"sku":"F8","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F8BSCOLORE300mlHI-RES.jpg?v=1771526561"},{"product_id":"three-protecting-hair-shampoo-with-passiflora-oil-300ml","title":"THREE Protecting Hair Shampoo With Passiflora Oil 300ml","description":"\u003cp\u003eProtecting Hair Shampoo with Passiflora Oil. \u003cbr\u003eFor coloured hair. Thanks to Passionflower's antioxidant properties, it protects the lasting of colour, intensifying the brightness.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52636298051926,"sku":"F6","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F6SHCOLORE300mlHI-RES_b153414a-a341-47f2-85aa-83985814f63b.jpg?v=1771525811"},{"product_id":"three-hair-spray-no-gas-termo-protecting-300ml","title":"THREE Hair Spray No Gas Termo Protecting 300ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIt protects and repairs the hair from the heat plate, hair dryer and all the hot tools. It gives body and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52668890054998,"sku":"F59","price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F59SprayNOGAS.jpg?v=1771774208"},{"product_id":"three-hair-diamond-spray-300ml","title":"THREE Hair Diamond Spray 300ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSpray shine with antistatic action. \u003cbr\u003eProtects hair from humidity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52680088420694,"sku":"F61","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F61SprayDiamante.jpg?v=1771867253"},{"product_id":"three-hair-serum-no-oil-gloss-effect-light-hold-parabens-free-300ml","title":"THREE Hair Serum No Oil Gloss Effect. Light Hold. Parabens Free 300ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eUltra delicate action, protects from heat and humidity, enhances the natural shine of hair, defines curls, reduces frizzy effect.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52680104182102,"sku":"F62","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F62Siero.jpg?v=1771867338"},{"product_id":"three-hair-gel-shape-and-texture-extra-strong-hold-300ml","title":"THREE Hair Gel Shape And Texture Extra Strong Hold 300ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMolding Gel enriched by the protective action of Vitamin E. It maintains the integrity of the hair. Protects hair from the drying action of environmental agents. Does not weigh down the hair. Does not leave residue.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52691002884438,"sku":"F64","price":10.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F64Gel300ml.jpg?v=1771953828"},{"product_id":"three-volume-spray-hair-balm-with-wheat-protein-leave-in-product-250ml","title":"THREE Volume Spray Hair Balm With Wheat Protein. Leave In Product 250ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eWheat proteins gives thickness and promote water nourishment. Fortifies hair for more body and shine. Facilitates combing, untangle instantly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52691007111510,"sku":"F65","price":11.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F65BSPVOLUME250mlHI-RES.jpg?v=1771953902"},{"product_id":"three-moisturizing-cream-with-flax-seeds-for-colored-sensitized-and-damaged-hair-500ml","title":"THREE Moisturizing Cream With Flax Seeds For Colored, Sensitized And Damaged Hair 500ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eDesigned for use on any hair type, it provides the right amount of hydration without weighing down hair, even fine, damaged, and lifeless hair. It restores the hair's natural hydrolipidic film, protecting it from any factor that could weaken its structure.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52691010552150,"sku":"F66","price":8.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F66CRsemidilino.jpg?v=1771954011"},{"product_id":"citylife-protecting-shampoo-with-moringa-seeds-proteins-for-colored-hair-400ml","title":"CITYLIFE Protecting Shampoo With Moringa Seeds Proteins For Colored Hair 400ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Moringa seeds proteins, besides protecting hair from environmental agents, dust particles and from UV rays, make hair soft and elastic. The ceramide, derived from sunflower seeds extract, protects colored hair and gives long lasting color.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52691118653782,"sku":"F69","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F69PROTECTINGShampoo400ml.jpg?v=1771954290"},{"product_id":"citylife-curl-revive-hair-shampoo-with-moringa-and-milk-proteins-400ml","title":"CITYLIFE Curl Revive Hair Shampoo With Moringa And Milk Proteins 400ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIt is the perfect product to gently clean the curling hair. It enhances the natural waving of the curl and protects it from the humidity, wind and environmental agents. Thanks to the moringa and milk proteins, the curl revive shampoo deeply nourishes the hair and eliminates the undesired anti frizz effect.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52704058900822,"sku":"F72","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F72CURLINGShampoo400ml.jpg?v=1772113655"},{"product_id":"citylife-hair-shampoo-for-daily-use-with-argan-extract-for-any-hair-type-400ml","title":"CITYLIFE Hair Shampoo For Daily Use With Argan Extract For Any Hair Type 400ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFree of aggressive detergents. Formulated for those who love clean hair daily with extreme delicacy. The argan extract enriched by polyphenols, gives a strong anti aging action and preserves the hair vitality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52704070140246,"sku":"F73","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F73DAILYShampoo400ml.jpg?v=1772113707"},{"product_id":"biosfera-moisturizing-hair-shampoo-with-essential-oil-of-grapefruit-with-date-oil-and-monoi-tiare-de-tahiti-250ml","title":"BIOSFERA Moisturizing Hair Shampoo With Essential Oil Of Grapefruit With Date Oil And Monoi Tiare De Tahiti 250ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIt gently cleanses, providing hydration and specific protection for dry hair. Formulated with natural and non-aggressive detergents, derived from sugars. It is rich in essential oil of grapefruit, oil of Date and Monoi Tiare Tahiti. This innovative combination protects the hair and eliminates the toxic waste of atmospheric agents and pollution that attack the hair. Dry hair is so protected, easier to comb, light, soft and shiny.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":52704121782614,"sku":"F76","price":16.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F76SHAMPOOIDRATANTE250ml3DB.jpg?v=1772113967"},{"product_id":"three-protecting-hair-shampoo-with-passiflora-oil-1000ml","title":"THREE Protecting Hair Shampoo With Passiflora Oil 1000ml","description":"\u003cp\u003eProtecting Hair Shampoo with Passiflora Oil. \u003cbr\u003eFor coloured hair. Thanks to Passionflower's antioxidant properties, it protects the lasting of colour, intensifying the brightness.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54555326185814,"sku":"F88","price":19.08,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/SHCOLORE1000mlHI-RES.jpg?v=1784133613"},{"product_id":"three-protecting-hair-balm-with-passiflora-oil-1000ml","title":"THREE Protecting Hair Balm With Passiflora Oil 1000ml","description":"\u003cp\u003eProtecting Hair Balm with Passiflora Oil. \u003cbr\u003eFor coloured hair. Completes the action of the shampoo, giving brightness to coloured hair thanks to the antioxidant properties of passion flower.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54568782430550,"sku":"F94","price":26.28,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/B94BSCOLORE1000mlHI-RES.jpg?v=1784217877"},{"product_id":"citylife-protecting-shampoo-with-moringa-seeds-proteins-for-colored-hair-1000ml","title":"CITYLIFE Protecting Shampoo With Moringa Seeds Proteins For Colored Hair 1000ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Moringa seeds proteins, besides protecting hair from environmental agents, dust particles and from UV rays, make hair soft and elastic. The ceramide, derived from sunflower seeds extract, protects colored hair and gives long lasting color.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54573039747414,"sku":"F107","price":29.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F107PROTECTINGShampoo1000ml.jpg?v=1784234397"},{"product_id":"citylife-protecting-hair-cream-with-moringa-seeds-proteins-for-colored-hair-1000ml","title":"CITYLIFE Protecting Hair Cream With Moringa Seeds Proteins For Colored Hair 1000ml","description":"\u003cp\u003eThe combined action of Moringa seeds proteins and sunflower seeds protect hair from UV rays and environmental agents, which cause loss of color. The protecting cream is the indispensable treatment that guarantees long lasting color and extremely softness and silkiness to hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54573045678422,"sku":"F108","price":43.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F108PROTECTINGCream1000ml.jpg?v=1784234459"},{"product_id":"citylife-hair-shampoo-for-daily-use-with-argan-extract-for-any-hair-type-1000ml","title":"CITYLIFE Hair Shampoo For Daily Use With Argan Extract For Any Hair Type 1000ml","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eFree of aggressive detergents. Formulated for those who love clean hair daily with extreme delicacy. The argan extract enriched by polyphenols, gives a strong anti aging action and preserves the hair vitality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54573055148374,"sku":"F109","price":29.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F109DAILYShampoo1000ml.jpg?v=1784234526"},{"product_id":"culto-n1-micellar-water-hydro-nourishing-and-protection-shampoo-for-dry-and-colored-hair-1000ml","title":"CULTO N1 Micellar Water Hydro-Nourishing and Protection Shampoo for Dry and Colored Hair 1000ml","description":"\u003cp\u003eThanks to its formulation with rice extract, Cult.o Hydro – Nourishing and Protection shampoo nourishes hair fibre making the hair soft and shiny while protecting the color. \u003cbr\u003e• Color protection \u003cbr\u003e• Feeling of softness \u003cbr\u003e• It does not weigh down the hair \u003cbr\u003e• Soft and silky hair \u003cbr\u003e• Enveloping and delicate bouquet with fruity and spicy notes\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54574014726486,"sku":"F114","price":30.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/F114ShampooN11000mlB.jpg?v=1784237386"},{"product_id":"sicura-professional-post-color-shampoo-1000ml","title":"Sicura Professional Post Color Shampoo 1000ml","description":"","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54582465888598,"sku":"F120","price":15.12,"currency_code":"GBP","in_stock":false}]},{"product_id":"sicura-professional-post-colour-hair-cream-1000ml","title":"Sicura Professional Post Colour Hair Cream 1000ml","description":"","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54582466150742,"sku":"F121","price":15.3,"currency_code":"GBP","in_stock":false}]},{"product_id":"three-colore-shampoo-1000ml","title":"THREE Colore Shampoo 1000ml","description":"","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54582574219606,"sku":"F122","price":13.68,"currency_code":"GBP","in_stock":false}]},{"product_id":"three-colore-hair-cream-1000ml","title":"THREE Colore Hair Cream 1000ml","description":"","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54582575071574,"sku":"F123","price":13.68,"currency_code":"GBP","in_stock":false}]},{"product_id":"100ml-echosline-seliar-nourishing-shampoo-with-argan-oil","title":"100ml Echosline Seliar Nourishing Shampoo With Argan Oil","description":"\u003cp\u003eLinseed oil, silk proteins and UV filter. Gently cleanses to leave \u003cbr\u003ehair brilliant and silky soft. Its effective protecting and ideal for \u003cbr\u003edamaged, treated, dull and lifeless hair. Use: apply to damp,\u003cbr\u003emassage and rinse off\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54711794762070,"sku":"E29","price":2.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E29PB.jpg?v=1784642773"},{"product_id":"100ml-echosline-seliar-nourishing-mask-with-argan-oil","title":"100ml Echosline Seliar Nourishing Mask With Argan Oil","description":"\u003cp\u003eIt nourishes and restores elasticity to leave hair full of life, easy to comb and silky soft. \u003cbr\u003eUse: apply to damp hair, leave on for 5 minutes and rinse off.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54714170081622,"sku":"E32","price":2.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E32PB.jpg?v=1784645337"},{"product_id":"100ml-seliar-split-ends-restructuring-hair-cream-anti-frizz-action-treatment","title":"100ml Seliar Split Ends Restructuring Hair Cream Anti Frizz Action Treatment","description":"\u003cp\u003eCream for dry, weak, dull, treated or damaged hair. Repairs split ends and protects the cuticle, ensuring extraordinary softness, elasticity and sheen. \u003cbr\u003eUse: apply a small amount to damp or dry hair. Do not rinse off.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54715220787542,"sku":"E40","price":6.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E40PB.jpg?v=1784646511"},{"product_id":"100ml-seliar-keratin-fluid-for-coloured-and-chemically-treated-hair","title":"100ml Seliar Keratin Fluid for Coloured and Chemically Treated Hair","description":"\u003cp\u003eIts special restructuring formula carries out an effective disciplining action, leaving hair silky soft and full of shine. It helps eliminate frizz and split ends. Enriched with Keratin and Argan Oil, it protects hair that has been straightened, permed or treated with oxidizing agents, making it soft, luminous and vital. \u003cbr\u003eUse: apply a few drops to wet and dry hair. Do not rinse off.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54715507999062,"sku":"E44","price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E44PB.jpg?v=1784647277"},{"product_id":"200ml-echosline-seliar-keratin-and-argan-dry-shampoo-with-restructuring-action","title":"200ml Echosline Seliar Keratin and Argan Dry Shampoo with Restructuring Action","description":"\u003cp\u003eSeliàr Keratin is the new line with Keratin and Argan Oil for coloured and chemically treated hair, developed to COMPLETE and provide daily MAINTENANCE care on hair that has undergone a TECHNICAL SERVICE, colouring, straightening and perming, with its effective and delicate RESTRUCTURING and COSMETIC action.\u003cbr\u003eActive ingredients:\u003cbr\u003eKeratin\u003cbr\u003eArgan Oil\u003cbr\u003eKeratin: Effective internal protein restructuring action, for a treated hair that is lastingly healthier and full.\u003cbr\u003eArgan Oil: Protects, illuminates, nourishes, and strengthens hair. Rich in Vitamin E, this natural and potent anti-oxidant helps counter ageing and protect hair from free radical scavengers.\u003cbr\u003eSpray on dry hair. Leave on for 1 minute and brush to eliminate residue. Shake before use.\u003cbr\u003eBenefits:\u003cbr\u003eCleanses quickly and effectively\u003cbr\u003eEliminates residue and excess sebum\u003cbr\u003eBrings tone and shine to the hair\u003cbr\u003eRefreshes the scalp, bringing an immediate sense of wellbeing\u003cbr\u003eNon-greasy, leaves no residues\u003cbr\u003eLeaves the hair light and soft\u003cbr\u003eBrings tone and volume\u003cbr\u003eRegenerates style\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54715590705494,"sku":"E45","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E45PB.jpg?v=1784647553"},{"product_id":"350ml-seliar-keratin-shampoo-post-treatment-for-coloured-and-chemically-treated-hair-paraben-free","title":"350ml Seliar Keratin Shampoo Post Treatment for Coloured and Chemically Treated Hair, Paraben Free","description":"\u003cp\u003eIts extra gentle formula, free of Sulphates, added Sodium Chloride and Parabens, cleanses and strengthens the hair fibre from inside, fixing the colour and sealing the cuticle to avoid protein and pigment loss. Enriched with Keratin and Argan Oil, it protects hair that has been straightened, permed or treated from oxidizing agents making it soft, luminous and vital. Use: apply to wet hair, massage, then rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54715782103382,"sku":"E52","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E52PB.jpg?v=1784647848"},{"product_id":"200ml-echosline-seliar-leave-in-post-treatment-lotion-for-coloured-and-chemically-treated-hair","title":"200ml Echosline Seliar Leave-in Post-Treatment Lotion for Coloured and Chemically Treated Hair","description":"\u003cp\u003eFormula free Sulphates, added Sodium Chloride and Parabens with on effective acidifying, stabilizing and protective action that prolongs the intensity and shine of cosmetic colour. Apply to totowel-dried hair after shampooing and comb through. Do not rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54715910881622,"sku":"E56","price":8.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E56PB.jpg?v=1784647996"},{"product_id":"200ml-leave-in-post-treatment-bi-phase-conditioner-for-coloured-and-chemically-treated-hair","title":"200ml Leave-in Post-Treatment BI-Phase Conditioner For Coloured And Chemically Treated Hair","description":"\u003cp\u003eEnriched with Keratin and Argan, disentangles, restructures and hydrates, leaving hairs silky, luminous and easy to manage. After shampooing, towel dry and spray along the lengths and tips. Massage and comb through, do not rinse off. Shake before using.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777122521430,"sku":"E58","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E58Front.jpg?v=1784739963"},{"product_id":"350ml-echosline-seliar-brilliance-hair-shampoo-with-platinum-and-argan-oil","title":"350ml Echosline Seliar Brilliance Hair Shampoo With Platinum And Argan Oil","description":"\u003cp\u003eIts gentle cleansingaction repairs and protects natural blondes, cosmetically colored, bleached, streaked hair, restoring body, silky softness and shine. The special illuminating purple micro-pigments neutralize brassy tones, highlighting blonde tones, restoring vitality to streaks and intensifying colour contrasts. Ideal on grey and white hair. Use: apply to wet hair, massage gently for 1 minute. Rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777213813078,"sku":"E62","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E62Front.jpg?v=1784741001"},{"product_id":"1000ml-echosline-seliar-brilliance-shampoo-with-platinum-and-argan-oil","title":"1000ml Echosline Seliar Brilliance Shampoo With Platinum And Argan Oil","description":"\u003cp\u003eIts gentle cleansingaction repairs and protects natural blondes, cosmetically colored, bleached, streaked hair, restoring body, silky softness and shine. The special illuminating purple micro-pigments neutralize brassy tones, highlighting blonde tones, restoring vitality to streaks and intensifying colour contrasts. Ideal on grey and white hair. Use: apply to wet hair, massage gently for 1 minute. Rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777224298838,"sku":"E63","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E63Front.jpg?v=1784741128"},{"product_id":"350ml-echosline-seliar-brilliance-conditioner-with-platinum-and-argan-oil","title":"350ml Echosline Seliar Brilliance Conditioner With Platinum And Argan Oil","description":"\u003cp\u003eIts deep nourishing and hydrating action detangles natural blondes, cosmetically colored, bleached, streaked hair restoring body, silky softness and shine. The special illuminating purple micro-pigments neutralize brassy tones, highlighting blonde tones, weightlessly restores intensity and vitality to streaks and highlights. Ideal on grey and white hair. Use: after shampooing, apply evently to towel-dry hair and comb ends and lengths. Leave on for 2-3 minutes, then rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777230360918,"sku":"E64","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E64PB.jpg?v=1784741185"},{"product_id":"1000ml-echosline-seliar-brilliance-conditioner-with-platinum-and-argan-oil","title":"1000ml Echosline Seliar Brilliance Conditioner With Platinum And Argan Oil","description":"\u003cp\u003eIts deep nourishing and hydrating action detangles natural blondes, cosmetically colored, bleached, streaked hair restoring body, silky softness and shine. The special illuminating purple micro-pigments neutralize brassy tones, highlighting blonde tones, weightlessly restores intensity and vitality to streaks and highlights. Ideal on grey and white hair. Use: after shampooing, apply evently to towel-dry hair and comb ends and lengths. Leave on for 2-3 minutes, then rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777238421846,"sku":"E65","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/265456-66457-big-1500x1500-6a01.jpg?v=1784741287"},{"product_id":"100ml-echosline-seliar-brilliance-hair-serum-with-platinum-and-argan-oil","title":"100ml Echosline Seliar Brilliance Hair Serum With Platinum And Argan Oil","description":"\u003cp\u003eThe special purple illuminating micro-pigments neutralize unwanted brassy tones, restore brilliance to natural blondes, cosmetically colored, bleached, streaked hair. On treated hair it helps eliminate frizz, repair split ends and seals cuticle scales to protect from dehydration or dryness due to oxidation and aggressive environmental factors. Disciplines hair during styling, leaving it silky soft, luminous and weightless. Use: apply a few drops to wet or dry hair. Do not rinse off\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777241502038,"sku":"E66","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E66PB.jpg?v=1784741328"},{"product_id":"350ml-professional-curl-control-shampoo-with-honey-and-argan-oil-wavy-hair-care","title":"350ml Professional Curl Control Shampoo With Honey And Argan Oil Wavy Hair Care","description":"\u003cp\u003eIts special SLES\/SLS free formulation gently cleanses curly and wavy hair, getting rid on the frizz and giving elasticity and hydration. It has a disciplining action, wrapping each hair shaft in a protective and glossing film. Use: apply to wet hair, massage and rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777248973142,"sku":"E68","price":12.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E68PB.jpg?v=1784741436"},{"product_id":"1000ml-echosline-seliar-curl-control-mask-with-honey-and-argan-oil","title":"1000ml Echosline Seliar Curl Control Mask With Honey And Argan Oil","description":"\u003cp\u003eDetangles and hydrates curly and wavy hair, with effective anti-frizz, anti-static and anti-humidity action. Makes hair elastic, light and shiny without weighting it down. \u003cbr\u003eUse: after shampooing, apply evenly to towel dried hair on lengths and ends, and comb through. Leave on for 3-5 minutes, then rinse.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777258410326,"sku":"E71","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E71PB.jpg?v=1784741539"},{"product_id":"200ml-echosline-seliar-curl-activator-creating-restructuring-spray-with-honey-and-argan-oil","title":"200ml Echosline Seliar Curl Activator Creating Restructuring Spray with Honey and Argan Oil","description":"\u003cp\u003eHydrates and shapes curls eliminating the frizz. \u003cbr\u003eUse: spray on damp hair to protect and shape during drying, on dry hair to revive and hydrate.\u003c\/p\u003e","brand":"Prime Beauty","offers":[{"title":"Default Title","offer_id":54777264832854,"sku":"E72","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0227\/5414\/files\/E72PB.jpg?v=1784741624"}],"url":"https:\/\/primebeautystore.com\/collections\/hair-protection.oembed","provider":"Prime Beauty","version":"1.0","type":"link"}